Become the best version of yourself

Tom Coffey Fitness

Tried everything to burn that stubborn 20 pounds…but nothing’s worked?

Frustrating, right?

Trust me. You are not alone.

Burning fat, losing weight, and fitting better into your jeans is hard. I mean, not so hard that it’s impossible, but it’s tough.

To illustrate this point let me tell you a quick story…

So, this story took place nearly one decade ago (2008), when I was but a young personal trainer, at a small personal training studio.

Our marketing guru, Gabby, was out of town for a few weeks.

I will never forget the day she returned though.

I was training my client Melanie. We had been working together for about a year.

Gabby hasn’t seen Melanie for a while. When she walked into the training studio, she took one astounded look at Melanie, and excitedly proclaimed:

“WOW. Melanie, you look great.”

And, Gabby meant it. Melanie did look great. Everyone could she the profound change in physical her appearance.

That look of pure gratitude on Melanie’s face is something I will never forget. That single sentence meant the world to her and boosted her confidence 100 times over.

That first year we worked together Melanie lost close to 40 lbs, and kept it off.

But, what was even more impressive than her weight loss, was her overall boost in confidence.  

When her and I first met, she was going through a tough divorce, working full time, grinding through an MBA program, and raising two kids, by herself.

Needless to say, working out wasn’t high on the priority list. But she kept coming in, day in and day out.

Slowly we shifted the tide from weight gain to fat loss.

Over time she replaced some bad habits with better ones. Basically, she crushed it. She was determined to succeed, and you know what, she did.

By the end of that first year Melanie’s confidence beamed like rays from a lighthouse piercing through the darkness of night.

She was kicking ass and taking names. Not only did she lose 40 lbs, but she crushed her MBA program, got promoted, started dating again, and I think started enjoying life a lot more too.

I’m not telling you all this to impress you, but rather impress upon you what is possible.

And, chances are good that if you are reading this you have already put in a lot of hard work, but aren’t seeing the results you want.

Let’s change that.

You may be working hard, but haven’t moved any closer to your weight loss goal…


You are using a broken fitness system.

Here’s how I can help you:

I have a proven fitness system.

I can help you, because I understand you.

Don’t have an hour to workout each day? No problem.
Not sure what exercises to do? No problem.
Not sure what to eat? No problem.

I understand that there is a lot of confusing fitness information available. 

I’m telling you that it’s not your fault if you’re confused, but together we will make sense of all of it.

The goal is simple: Help you sculpt the body of your dreams, in the least amount of time possible.

I mean, let’s be honest, everyone wants a body that turns heads at the beach. Everyone wants lean, tone legs, and sexy abs.

Basically, we want to be viewed as attractive. That’s normal, totally part of being human, and a big focus of my coaching.

•I want you to become the best version of yourself, so you can boost confidence and kick butt, just like Melanie did.

•I want you to sculpt the body of your dreams, so you can turn heads at the beach.

•I want you to be comfortable in your own skin, so you can feel good and enjoy life.

The good news is that combining exercise and diet into a program specific to you is the perfect way to increase physical attractiveness. Let’s call that a life win.

And I’ve found the absolute fastest, most effective way for us to maximize your results is by designing a workout program which is 100% customized to you…

•Your training plan.
•Your workouts.
•Your nutrition.
•Your habits.

All customized to fit your lifestyle.

But, customization doesn’t = rigid structure. Far from it.

The best workout programs are like willow trees. They bend, and sway with the wind without breaking. Simply put, they adapt.

Rigid fitness programs with strict rules are the anti-progress.

And, frankly, a super strict workout program won’t be much fun for either of us to partake in.

So, if you want to work with a professional personal trainer, to start sculpting the body of your dreams, I’m your guy.

This is how I run my fitness coaching:

Workouts are designed personally for you, to fit within your actual life. This approach sets you up for success, and helps adjust the workouts as life gets busy or less busy.

We build small, steady habit change. Changing just 3 or 4 key habits in your life can provide serious progress. Slowly, we work to change one habit at a time. This approach isn’t sexy, but it sure as heck is effective.

Mandatory accountability check-ins. I ask that you update me with progress, at a minimum, every two weeks.

More often is better. If you fail to meet this requirement twice, I will refund your money, and ask you to leave the program.

This may seem harsh, but I take your results very seriously. However, if you don’t, we are not going to be a good fit for each other. Plain and simple.

I give you my cell phone number.

Email is great, but sometimes you want an instant reply.

All my personal coaching clients have my cell phone number, and can text, or call me, anytime with questions.

And, that’s really about it. 

The secret formula is figuring out how to make fitness and nutrition mesh within the context of your actual life.

This flexible workout model, combined with constant communication and making small changes has been the keystone for my client’s past success.

Again, I take your results very seriously. This approach may not be viewed as trendy, sexy, or “the hot new thing”, but guess what, it works.

If you have been staring at the same body in the mirror for the past 3 years, it’s fair to say that what you are doing isn’t working.

So, I’ll just leave you with this:

I am really good at what I do.

I’ve been coaching people for a long time. I understand your needs, desires, and constraints. I know what to do to help you succeed, and start building the body you have been dreaming of.

If you’re interested in working together the first step is to fill out the application below.


Q. How much does this cost?
A. $88, billed every two weeks.

Q. Why is it so expensive?
A. Let me put this in perspective…

To hire me for one hour at the gym will cost you $90.

Hiring me at the gym for just two personal training sessions will cost you $180. That is already more than the monthly price tag for online coaching.

However, with online coaching you get a month of personalized workouts, for less than the cost of hiring me for two hours at the gym.

I’m no mathematician, but this is a good deal.

Also, ask yourself what is the cost of staying the same?

How much emotional currency are you wasting by thinking about making a change, but continuing to watch from the sidelines?

Q. Will I be able to call you if I have questions?
A. Yes. All my personal training clients get my cell phone number.

Q. Are there any contracts?
A. No. You can stop whenever you choose. However, for best results, I ask clients to stay with me for a minimum of 3 months.

Q. How many clients do you train?
A. Ten, max.

Personal training requires a commitment from both of us. To ensure I deliver my clients the best results possible, I limit myself to ten personal training clients at any one time.

Because of this there may be a short waiting list when you apply. This is normal, but never takes more than a few weeks for a slot to open up.

Step 1- Apply for personal coaching below ⇓⇓⇓

  • This field is for validation purposes and should be left unchanged.

Step 2- The Consultation

After thoroughly reviewing your application I’ll contact you via your preferred method of email, text, or phone call.